Shah Rukh Khan-promoted Kolkata Knight Riders (KKR) has tied up with soft drinks major Coca Cola for sponsorship during the coming IPL, days after the actor was dumped by rival beverage player PepsiCo as its brand ambassador.
“We are happy to announce that we have tied up with Coca Cola for (a) sponsorship deal for the IPL, which will include using the company`s logo as well as promoting their brand,” KKR Director Joy Bhattacharya told reporters.
He said the contract is especially for the IPL season and Coca Cola`s sparkling drink brand `Sprite` would be promoted as part of the campaign.
Bhattacharya, however, refused to share any more details regarding the deal, including size of the contract.
Coca Cola refused to comment on the development.
Coke`s deal with KKR comes on the heels of PepsiCo terminating its contract with Khan, who was the longest serving brand ambassador for the company.
PepsiCo had, however, said it is “currently in discussions with him to take the relationship to a new phase”.
Yesterday,Shahrukh told media,”Pepsi removed me”.
The plotline begins when PepsiCo dumped its decade-old brand ambassador Khan from its Youngistan campaign last week. Coca-Cola moved in, offering to sponsor KKR, which would have ensured that Khan and his team members — including Sourav Ganguly, also dropped by PepsiCo in 2008, and Ishant Sharma, an existing PepsiCo ambassador — are seen endorsing Coke products.
Coca-Cola, which is planning to push its Sprite brand of clear-lemon drink through KKR, is close to signing a two-year deal with the IPL team, people close to the matter told ET. However, on Tuesday, PepsiCo approached KKR with a counter offer, upping the stakes. ET has learnt that a letter of intent has been signed between Coca-Cola and KKR.
Both parties are meeting on Wednesday to take up the matter. Khan had publicly expressed his unhappiness about the way PepsiCo terminated his contract. As first reported by ET on February 13, PepsiCo had decided not to renew his contract.
Coca-Cola’s sponsorship deal includes merchandise branding rights — T-shirts, jerseys, helmets, caps — in-stadia branding rights on perimeters and dug-outs, aligning with the team as a beverage partner, serving Coca-Cola beverages in home stadiums, and below-the-line and above-the-line promotions by KKR team players. KKR team members and Khan may also feature in Coca-Cola advertising specific to IPL. Every IPL team gets to play seven matches in home stadiums.
Summer is peak season for beverage companies and Sprite, according to a recent study by AC Nielsen, had dislodged brand Pepsi as the country’s second-largest aerated beverage. Neither Coca-Cola nor Pepsi chose to comment on the developments.
PepsiCo has already closed a deal with India Cements-owned Chennai Super Kings and is still in talks with Mukesh Ambani’s Mumbai Indians. In IPL’s season one, Coca-Cola had walked away with the cup as its exclusive on-air sponsor.
PepsiCo’s five-year, Rs 50-crore deal with Board of Control for Cricket in India (BCCI) as the IPL’s pouring rights partner, on the other hand, had turned out to be a damp squib and was later called off.
Though financials of the expected deal could not be confirmed, it is learnt that the deal — KKR’s deal with one of the cola makers — will involve an upfront cash transaction and a brand activation component. This is Coca-Cola’s second sponsorship deal with an IPL team, Delhi Daredevils being the first. The beverage maker is also learnt to be in talks with Preity Zinta-Ness Wadia-owned Punjab Kings XI.
For the first time, the audience at the 2009 LFW was laughing their hearts out, shouting, screaming, clapping and yelling, “Love you, SRK” to which the superstar replied, “Thank you, darling!”
From Vikram Chatwal, Preity Zinta, Hrithik Roshan and wife Susanne, Kareena Kapoor(not with Saif), Tusshar, Genelia, Sridevi with Boney and daughter, Arjun Rampal with his stunning wife Mehr, Anu Dewan, Gauri Khan (of course), Rita Dhody with Nari (we think they are more than just friends) to Anaita Shroff Adajania (who was seen chatting with Sabina and Anil Chopra) and Parmeshwar Godrej.
Shah Rukh, in a black coat and chocolate brown dhoti pants with a designer gold sling was the showstopper. He walked the ramp and then unlike any showstopper before him, started talking, because he doesn’t do anything without a mic!
“This was gooood!” he exclaimed, “For formality sake, I want to thank the Lakme Fashion Week for having me here because I am neither tall nor good looking. You are very kind people. I would also like to thank all the models who were very kind to me backstage. Thank you everyone as you made me feel that I could do this and my Kolkata Knight Riders (KKR) team. Since our growing years, we have been taught to believe in the notion that models can’t act but my handsome, beautiful and very talented friend Arjun Rampal has proved them wrong. Then there is Deepika Padukone, Aishwarya Rai, Sushmita Sen, Priyanka Chopra, John Abraham who has muscles everywhere, Dino Morea and even Zeenat Aman has been a model. All you models are wonderful and talented. Thank you”.
“I would also like to thank my beautiful friends Kajol, Kareena, Preity Zinta, Boney and Sri and my wife Gauri. She said she would talk to me the next morning no matter how I do now. I would like to thank Preity because she has joined KKR now,” he laughed
“Choreographer Lubna Adams has done a great job and she tried to make me look good. She told me to give her my ‘good looking face’ and I showed her and said, ‘This is it. So she said ‘Well, you will have to change it by sucking in your face, pouting and looking very angry.’ So I showed her like this and she said ‘You look like a fish that is starved of sex.’ I didn’t mind the fish part but well, I am a Khan and I have some reputation! Then Karan tried to show me and he asked me to look as if I didn’t give a beep!” he said and everyone burst into laughter.
Lastly he introduced and welcomed designer Manish Malhotra on stage. He said, “He designs for the wonderful and beautiful boys and girls on screen but he is the first designer in the history of mankind and in the world to design a sling. If you guys (LFW) give away Filmfare awards, then he should get it for making a sling. Thank you very much, guys.”
This Southern belle is definitely having a ball. After working with Aamir Khan in Ghajini Salman Khan in yet-to-be-released London Dreams , Asin is set to work with Shahrukh Khan .
Grapevine is abuzz that Asin is being considered for a role opposite SRK in a Yashraj film. However, the original choice for the role was Katrina Kaif , but Shahrukh, who wants to keep safe distance from Salman and co., wasn’t too interested in working with Katrina.
So Katrina is reportedly out and Asin is in.
Saying yes to the project wasn’t easy for Asin. She had already allotted the dates to a Priyadarshan flick with none other than Akshay Kumar . And since Yashraj Films demanded dates around the same time, Asin was in a fix. She had to choose between doing a film with Akki or Yashraj.
But luck favoured Asin. Akshay asked Priyadarshan to postpone his film because of unavailability of dates. So as Priyan’s film was shifted to 2010, Asin had free dates for the Yashraj film.
So now, as things stand, Asin is most likely doing the YR Film with SRK. But interestingly, there’s a buzz that she might be replaced by Katrina in Priyan’s film with Akki.
Well, the two ladies are all square now.
The actor has reportedly signed Hollywood’s famous writer-director David Benullo for the film being directed by Anubhav Sinha.David is best known for writing the screenplay of much appreciated ‘Around the World in 80 Days’ and the script for Hallowed Ground, Cupid and Shadow Man, which had won him accolades.
And now he has been roped by none other than King Khan for his next venture ‘Ra.1’, which is reportedly an SFX film.An industry insider said, “‘Ra1’ has loads of special effects, which is why it is to be made differently from the usual commercial Hindi films.
SRK wanted a writer who would do justice to the film. So he got David Benullo to work on the script.”
Confirming the news, director Anubhav Sinha said, “Yes, David Benullo is one of the writers working on the script.” Reports reveal that the writer has already started working on the film when he was he was in India recently.‘
Ra.1’ is slated for release early next year.
Shah Rukh Khan has spoken for the first time about his thoughts on the Mumbai atrocities. Speaking exclusively to Raj and Pablo for this Saturday’s (6 December) ‘Love Bollywood’ Show on BBC Asian Network, Shah Rukh speaks openly about why he hasn’t talked about the attacks till now as well as his views on what the younger generation of Muslims should be concentrating on.
Shah Rukh said “I’ve tried to keep away from commenting on this as there are no words to express a situation like this because our feelings are mixed with anger, disbelief and sadness.”
In light of the horrific attacks, Shah Rukh went on to give his thoughts on religion and the younger Muslim generation. “Being Muslim myself, I believe youngsters need to understand Islam and respect the religion in the right way. It’s such a huge waste and my appeal to all in these times and in recent years is that please can we run what we want in terms of politics, government, jobs and teaching our children with the prime motive of taking communalism out of it. I think no agenda should be attached to any kind of religion.”
Shah Rukh spoke passionately about his views on what he feels should be the only religion the nations’ children should follow – ‘work’; he goes on to say, “The religion our children are born with should be something they practice as a discipline and work should be developed as the new religion.”
Adi Chopra holds private screening for Rab Ne Bana Di Jodi
Our source tells us, “The private screening was attended by SRK, wife Gauri, kids Suhana and Aryan, Karan Johar, Aditya Chopra, Yash Chopra and debutante Anushka Sharma. All of them really liked the film. YRF has had plenty of flops this year so they wanted to check if Rab Ne… had turned out well or not.”
He further adds, “Rab Ne… has superhit written all over it. Like last year, Chak de India starring SRK was YRF’s only hit, Rab Ne… will do the same for Yash Raj this year as SRK has come to their rescue. The movie is quite funny and has some spectacular dance sequences.”
“In one of them SRK is imitating old actors like Rajesh Khanna and Shammi Kapoor, etc. It is a simple sweet love story shot mainly in India. Anushka has made a good debut and she is a good dancer.”
Rab Ne Bana Di Jodi is the story of a middle class guy, Surinder Sahni, played by Khan who is much older than his wife played by newbie Anushka Sharma. The two have no romance in their lives though Surinder truly loves his wife. All her friends are taking part in a dance competition and she doesn’t want to because she feels her hubby cant dance. Surinder understands this and transforms himself to become the guy of her dreams, without her knowing about it. She falls in love with her husband all over again.
SRK has a soft corner for this movie. “This film is Yashji and Adi’s love. You know I don’t believe in saying a movie is special but in this case it is because Adi is directing after so many years. It is a commercial film that everyone will love. I have seen the film a couple of times and I think it is a very nice, funny, interesting and entertaining film. Adi is making a film after years… It’s the story of a normal person. I am sometimes Raj or Rahul or Om before people but here is a character of a very simple person. This is very different to that. I want every girl, every girlfriend, and every wife to look at their loved one and say that this is how I love him. And it’s very different from what I have done till today as Raj or Rahul. You know talking about this film makes me smile always,” smiles the superstar.
When CONTACTED MONIKA BHATTACHARYA OFFICIAL SPOKESPERSON OF YRF SHE SAID “Its a personal thing no comments and requested not post”
Rab Ne Bana Di Jodi hits theatres on December 12
New Delhi: Actor Sanjay Dutt was in the capital for the Hindustan Times Leadership summit on Saturday. In a candid interview with CNN IBN, the actor spoke about life in jail , politics and the two feuding Khans Shah Rukh and Salman.
CNN IBN: We have a very special guest with us today. He is Sanjay Dutt aka Munnabhai. Sanjay, tell us first and foremost as to when is the third Munnabhai movie going to be released.
Sanjay Dutt: We start shooting in 2009, so by 2010, hopefully.
CNN IBN: Do you think anyone other than you could have played Munnabhai?
Sanjay Dutt: I don’t know but as soon as I had heard the script I knew it was me.
CNN IBN: Will Sanjay Dutt join politics?
Sanjay Dutt: I don’t know. I still have a long way in the industry, but I’d like to serve my nation in any which way.
CNN IBN: Recently you were in the capital at a party and when someone offered you a drink you refused. Is that because you are religiously working out now?
Sanjay Dutt: Yes , you have to do that when you start working out.
CNN IBN: Is there a sense of competition with the younger guys? There’s this whole six pack and eight pack club!
Sanjay Dutt: I started the six-pack club 30 years ago when no one even knew what working out was. So there is no fear, no competition.
CNN IBN: What is your take on the SRK-Salman spat?
Sanjay Dutt: Salman is like a younger brother and Shah Rukh is like a younger brother too. Brothers fight and it happens in families. So it will be okay soon.
CNN IBN: Who were your idols while growing up and do you think you are an icon for the youth of the country today?
Sanjay Dutt: Yes , very much. But I just hope and pray that I get the freedom that I long since deserved.