Shah Rukh Khan-promoted Kolkata Knight Riders (KKR) has tied up with soft drinks major Coca Cola for sponsorship during the coming IPL, days after the actor was dumped by rival beverage player PepsiCo as its brand ambassador.
“We are happy to announce that we have tied up with Coca Cola for (a) sponsorship deal for the IPL, which will include using the company`s logo as well as promoting their brand,” KKR Director Joy Bhattacharya told reporters.
He said the contract is especially for the IPL season and Coca Cola`s sparkling drink brand `Sprite` would be promoted as part of the campaign.
Bhattacharya, however, refused to share any more details regarding the deal, including size of the contract.
Coca Cola refused to comment on the development.
Coke`s deal with KKR comes on the heels of PepsiCo terminating its contract with Khan, who was the longest serving brand ambassador for the company.
PepsiCo had, however, said it is “currently in discussions with him to take the relationship to a new phase”.
Yesterday,Shahrukh told media,”Pepsi removed me”.
The plotline begins when PepsiCo dumped its decade-old brand ambassador Khan from its Youngistan campaign last week. Coca-Cola moved in, offering to sponsor KKR, which would have ensured that Khan and his team members — including Sourav Ganguly, also dropped by PepsiCo in 2008, and Ishant Sharma, an existing PepsiCo ambassador — are seen endorsing Coke products.
Coca-Cola, which is planning to push its Sprite brand of clear-lemon drink through KKR, is close to signing a two-year deal with the IPL team, people close to the matter told ET. However, on Tuesday, PepsiCo approached KKR with a counter offer, upping the stakes. ET has learnt that a letter of intent has been signed between Coca-Cola and KKR.
Both parties are meeting on Wednesday to take up the matter. Khan had publicly expressed his unhappiness about the way PepsiCo terminated his contract. As first reported by ET on February 13, PepsiCo had decided not to renew his contract.
Coca-Cola’s sponsorship deal includes merchandise branding rights — T-shirts, jerseys, helmets, caps — in-stadia branding rights on perimeters and dug-outs, aligning with the team as a beverage partner, serving Coca-Cola beverages in home stadiums, and below-the-line and above-the-line promotions by KKR team players. KKR team members and Khan may also feature in Coca-Cola advertising specific to IPL. Every IPL team gets to play seven matches in home stadiums.
Summer is peak season for beverage companies and Sprite, according to a recent study by AC Nielsen, had dislodged brand Pepsi as the country’s second-largest aerated beverage. Neither Coca-Cola nor Pepsi chose to comment on the developments.
PepsiCo has already closed a deal with India Cements-owned Chennai Super Kings and is still in talks with Mukesh Ambani’s Mumbai Indians. In IPL’s season one, Coca-Cola had walked away with the cup as its exclusive on-air sponsor.
PepsiCo’s five-year, Rs 50-crore deal with Board of Control for Cricket in India (BCCI) as the IPL’s pouring rights partner, on the other hand, had turned out to be a damp squib and was later called off.
Though financials of the expected deal could not be confirmed, it is learnt that the deal — KKR’s deal with one of the cola makers — will involve an upfront cash transaction and a brand activation component. This is Coca-Cola’s second sponsorship deal with an IPL team, Delhi Daredevils being the first. The beverage maker is also learnt to be in talks with Preity Zinta-Ness Wadia-owned Punjab Kings XI.
The actor has reportedly signed Hollywood’s famous writer-director David Benullo for the film being directed by Anubhav Sinha.David is best known for writing the screenplay of much appreciated ‘Around the World in 80 Days’ and the script for Hallowed Ground, Cupid and Shadow Man, which had won him accolades.
And now he has been roped by none other than King Khan for his next venture ‘Ra.1’, which is reportedly an SFX film.An industry insider said, “‘Ra1’ has loads of special effects, which is why it is to be made differently from the usual commercial Hindi films.
SRK wanted a writer who would do justice to the film. So he got David Benullo to work on the script.”
Confirming the news, director Anubhav Sinha said, “Yes, David Benullo is one of the writers working on the script.” Reports reveal that the writer has already started working on the film when he was he was in India recently.‘
Ra.1’ is slated for release early next year.
After releasing Don – The Chase Begins as one of the mega Bollywood Diwali releases in 2006, director Farhan Aktar is planning to release the sequel Don 2 in a Diwali bonanza in 2010.
When asked about the delays in shoot Farhan replied, “Don 2 requires a summer shoot and since in the summer of 2009 both me and Shah Rukh, being both busy with our acting assignments, the shoot for our film will only begin next summer which is of 2010.”
Sources however have revealed that Priyanka Chopra will also be starring in the sequel opposite Shah Rukh Khan when the film goes to floor in April 2010. The director/actor/singer, who has recently led a full diary due to films Rock On!! and Luck By Chance, has no time to sit in the director’s chair until the summer of next year.
Bollywood actor Shahrukh Khan’s mansion in Bandra in Mumbai was attacked early on Friday morning at around 4:30 am. Two to three unidentified miscreants threw a bottle containing an inflammable substance at the Khan’s sea-facing house called Mannat. The bottle was a kind of crude bomb. The miscreants later fled from the spot, however, nobody was reportedly hurt. Police are investigating the incident and an FIR has been lodged.
Shah Rukh worried about family after attack on Mannat
Actor Shah Rukh Khan said Friday he was worried for the safety of his wife and two children after his house Mannat was attacked by unknown people who had apparently misinterpreted the lyrics of a song in just-released “Billu” and reacted.
“I got scared. I got worried about my children and wife, but they are fine. I don’t think there is any place safer than my home. I’m in London for a check up. I will be back home the day after tomorrow,” Shah Rukh told a TV channel over phone from London.
Clarifying the confusion about the lyrics, the actor said: “They thought we are referring to the Prophet in the song. But it has been sorted out. They have seen the film and now its clear to them that the lyrics weren’t referring to the Prophet.”
A burning kerosene bottle had been thrown in the premises of his sea facing house Mannat early in the morning.
According to an officer of Bandra Police station, two men came to Shah Rukh’s bungalow, at Bandra Bandstand around 2.30 a.m. They lit a bottle full of kerosene and flung it over the gates before fleeing. The security guards were caught unawares, the police said. The police said a case was registered and they are searching for the culprits.
There was no damage to property as the flaming missile landed in the garden.
A special program to usher in the New Year on Star Plus titled ‘Mauja Hi Mauja’ will head line Bollywood crowd pullers like Shah Rukh Khan, Hrithik Roshan and Salman Khan.
Conceived as a homage to Mumbai police officers who laid down their lives for the safety of Mumbaikers, the program will also feature other stars including Priyanka Chopra, Kangaana Ranaut, Govinda, Madhur Bhandarkar, Shreyas Talpade, Neetu Chandra,Neha Dhupia, Shaan, Himesh Reshammiya, Adnan Sami, Kim Sharma, Jonny Lever, Mona Singh, Hussain and Tina.
Besides performances the fun filled extravaganza will include gags and spoofs.
Tune in to Mauja Hi Mauja-Bollywood Ka Sabse Bada Tamasha on December 31 at 10 pm only on Star Plus.